THE GALLERY
An ongoing exhibition.
Marketing and communications, mid‑transformation. Perspective, guides, and field notes from working marketers. Signed works only.
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NOW ON VIEW · NO. 19 · STRATEGY
What your next round will ask your marketing to prove
Seed, Series A, and Series B each test a different kind of evidence. How to build the marketing that proves it before the raise asks
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RECENTLY INSTALLED
Marketing metrics were built for a world that’s disappearing
Why your AI tools aren’t paying off
“What we ship on every build so the machines can read the site, what Google says you don't need, and where the truth moved…”
FIELD NOTE
Getting AI to read your website
How to get value from the AI you already own
Your buyer never visited your website. AI recommended you anyway.
What AI-ready content looks like
THE PERMANENT COLLECTION
What a marketing website needs to get right in the age of AI
The company we always wanted to work for
The pixel, the plaintiff, and your website
“Legal, IT, procurement, and the rating services all review your website, mostly without telling you. What they look at, and what to have standing…”
FIELD NOTE
How to pass a website review before it starts
The company we always wanted to hire
Why B2B marketing is going human again
Your website can do things now
“The workaround era for AI design just ended. The design system is the work now.”
FIELD NOTE
Claude Design finally connects, and your design system is the work now
Most B2B marketing advice was built for a different buyer
AI Agents Are Deciding Who Your Buyers Trust. Is Your Brand in the Conversation?
This website runs on three plugins and a tiger
“A museum never buys on the gallery’s word — the committee walks in, looks closely, and writes down what it finds.”
FIELD NOTE
The Acquisitions Committee will see your website now
PR is the new SEO: why earned media runs your AI visibility
“First place to start is with the fields you segment on but never manage to keep accurate.”
FIELD NOTE
Put smart properties to work on the fields you just can’t keep current
Nobody owns the email signature. Everybody sends it.
Your Buyers Finished Their Research Before You Knew They Existed
AI Doesn’t Know It’s Wrong. Do You?
Everything You’re Reading About AI and Marketing Was Written for the Wrong Industry
My word and my work
NO WORKS OF THAT KIND ON THIS WALL · YET
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