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PR is the new SEO: why earned media runs your AI visibility
NOW ON VIEW · NO. 16 · THE SHIFT

PR is the new SEO: why earned media runs your AI visibility

For two decades, showing up meant ranking.

Aug 4, 20266 MIN READ
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“First place to start is with the fields you segment on but never manage to keep accurate.”
FIELD NOTE
Aug 2026 · THE CRAFT · FIELD NOTE
Put smart properties to work on the fields you just can’t keep current
SIGNED, KATIE CLARK
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