AI DISCOVERABILITY

Be the name in the answer.

Your buyers ask AI before they reach your site. We help make sure your name comes up. AI always has an answer. It might not be yours.

FIG. 2.2 — SAY · AI DISCOVERABILITY
THE SHIFT

Buyers start somewhere you can’t see.

The search didn’t stop. It moved, and it took the first impression with it.

Buyers ask AI first

The questions that used to go to a search bar now go to AI, and the answer comes back with a few names in it.

Fewer clicks reach you

People get what they need from the answer and stop there. The sites it pulled from never see the visit.

Your reporting misses it

None of those conversations show up in your analytics. You can’t tell if you were mentioned or skipped.

You can earn your way in

AI recommends companies it can read and has reason to trust. Both can be built. It takes longer than SEO did.

HOW AI DECIDES

AI weighs three things before it names you.

01

Definition

Who you are, what you do, and who you serve, stated plainly enough for a machine to repeat.

02

Authority

How often you’re cited, and by whom. The coverage, bylines, and listings AI already trusts.

03

Consistency

Whether every source tells the same story. When they conflict, AI hedges or names someone else.

Each platform draws on different sources, so you can lead on one and barely show up on another.

THE WORK

Everything it takes to get recommended.

Start with the audit or hand us the whole program. Each piece stands alone and is built to run with the others.

01 · START HERE

AI visibility audit

Find out how AI sees your brand today, where that picture comes from, and how you compare to your competitors.

WHAT BUYERS ASK AI
HOW AI DESCRIBES YOU
COMPETITOR BENCHMARKING
ESTABLISHING THE BASELINE
02

AI search strategy

Choose the questions you should own, the pages that answer them, and the order to take ground.

THE QUESTIONS TO OWN
THE PAGES THAT ANSWER THEM
THE GAPS COMPETITORS LEFT
THE SEQUENCE
03

Citation & source strategy

Get your name into the coverage, listings, and data AI cites when it builds an answer.

EARNED THIRD-PARTY PLACEMENTS
PAID THIRD-PARTY PLACEMENTS
LISTINGS, CLAIMED AND CORRECTED
ORIGINAL DATA
04

Citable content

Write content an answer can lift, rework the library you already own, and put your experts on record.

NEW CONTENT
THE LIBRARY, REWORKED
EXPERT BIOS & LINKEDIN PROFILES
FAQ & ANSWER BLOCKS
05

Structured content & schema

Make your site readable to AI, built to a standard we keep in public.

STRUCTURED DATA
AI & CRAWLER POLICY
CLEAN PAGE STRUCTURE
AGENT-READABLE OVERVIEW PAGE
06

Ongoing management

Keep the work current as AI changes, with new content, updates, and reporting on the AI traffic that reaches your site.

CONTENT UPDATES
DISCOVERABILITY MONITORING & REPORTING
AI REFERRAL TRAFFIC
THE PROCESS

Quick hits compound while the long game builds.

STEP 01
The audit

Where you stand on each AI platform, and where the openings are.

STEP 02
Quick hits

Descriptions, metadata, listings, and site fixes. Most go live in weeks.

STEP 03
The long game

Content, coverage, experts on record, and the technical work your dev team owns. Built over months, and it compounds.

THE RECEIPTS

We run on our own machinery.

This site is built to the standard we sell, and we publish the method as we go.

FROM THE QUESTION DESK

Asked, and answered.

Q · 01

Is this SEO with a new name?

No, and good SEO still matters. Readable pages, sound structure, and a real reputation count in both. AI discoverability adds work search never asked for. Content written so an answer can cite it, authority built in the third-party sources AI reads, and reporting on answers and mentions instead of rankings.

Q · 02

How do you measure it?

Three ways at once. We track where you’re mentioned on each AI platform, since results differ platform to platform. We watch the AI referral traffic that actually reaches your site. And we ask new leads how they found you. Visibility tools simulate buyer questions, which is useful but modeled, so our reporting says which numbers are measured and which are modeled.

Q · 03

Do we need new content?

Some, eventually. The rework of what you already own comes first. Most libraries hold real expertise in formats AI can’t extract, like statistics locked in design blocks instead of sentences, and freeing it is faster than writing from zero.

Q · 04

Will this change our brand voice?

No. Your voice stays where people read, the hero, the about page, the headlines. The words buyers actually ask in go where machines read, title tags, schema, opening paragraphs, and FAQ blocks. Readers never notice. Answers do.

Q · 05

What about llms.txt and the other magic files?

We install them ahead of the curve. A file like llms.txt costs almost nothing, and if it becomes the standard your site is already there. Nobody outside the AI companies can verify exactly what their crawlers read, so we separate the proven files, robots policy and structured data, from the forward bets, and you see which is which.

ANSWERED BY THE COLLECTIVE · REVIEWED OCT 2026
ALSO ON THE STACK
GET FOUND, ON PURPOSE

So, what does AI say about you?