THE CONFECTIONARY

There’s a Swedish candy with your name on it.

We take fika seriously and fika needs candy. Give the house confectioner a name and a little honesty. It answers with your Swedish candy and it won’t apologize for the flavor. Then it prints you the wrapper.

IN THE CANDY AISLE, YOUR HAND GOES TO
IN A ROOM, YOU’RE USUALLY
TASTE ME BY

Flat answers are fine. The wit is the confectioner’s job.

THE CONFECTIONER’S VERDICT
AWAITING A NAME
THE CONFECTIONER · B. LINDQVIST · FORMERLY OF SOCKER & SALT, GAMLA STAN · BELIEVES IN STAR SIGNS ON THURSDAYS Björn is the house’s imagination. The read is real.
THE WRAPPER

Yours to keep, or to inflict on the group chat.

Every tasting prints a wrapper: an ink or cream bag to suit the candy, the candy itself drawn as a maker’s mark, and a single line of copy. Download it, or share it straight from your phone.

FIG. C.1 — THE BAG, AS IT DOWNLOADS
FIKA · THURSDAY AFTERNOONS

Fika is the Swedish habit of stopping on purpose. Coffee or tea, something sweet, and other people. The collective keeps it every Thursday afternoon. If you can’t join us, . It counts as pulling up a chair.

This page is also the pitch. We build pieces like this for clients, and they collect more leads than a gated PDF ever will. Want one with your name on it? Let’s talk.