CONTENT INTELLIGENCE
Never wonder what to say next.
Strategy that moves with your market. Researched weekly and turned into ideas monthly, so your content is tuned to what matters, while it still matters.
THE BRAINS
The thinking layer of your content operation.
One engine, tuned to your market, reading and analyzing it weekly. When you choose to say something, you’ll know why it’s worth saying.
The market brief
WEEKLYScans your industry sources, monitors competitors’ content, tracks company and executive mentions, harvests citable data points, and reads the patterns. Lands as a structured brief a person reviews and sends.
- COMPANY AND EXECUTIVE MENTIONS, BY MEDIA TIER
- COMPETITOR MOVES — AND THE GAPS THEY KEEP LEAVING
- MARKET NEWS MAPPED TO YOUR POSITIONING
- CITABLE DATA POINTS — SOURCED, DATED, LINKED
- TREND OBSERVATIONS WITH THE EVIDENCE NAMED
INTELLIGENCE, NOT A PILE OF LINKS
The idea generator
MONTHLYReads four weeks of accumulated intelligence and generates 5–8 structured content ideas mapped to your pillars, personas, and positioning. Each arrives with a working title, an argument, and a reason to write it now.
- A POINT OF VIEW, NOT A TOPIC
- A REASON TO PUBLISH IT NOW
- AIMED AT THE RIGHT BUYER
- NOTHING YOU’VE COVERED BEFORE — IN TOPIC OR IN ANGLE
- BACKED BY DATA THE SYSTEM ALREADY VERIFIED
ONE ARTICLE IS A NEWS ITEM. FOUR WEEKS OF THEM IS A NARRATIVE SHIFT.
THE INTELLIGENCE LAYER
Built around your market, engineered to get smarter over time.
We tell it what to watch and what to watch it for. Then we rate every source before it’s trusted: can we cite it, and how much does it count.
POWERED BY THE JXT SIGNET · RUN ON CLAUDE
Industry sources. Publications, analyst firms, and newsletters, prioritized by relevance to your buyer.
Competitor watchlist. Organized by what we watch each company for. Direct competitors weekly, category shapers at announcement level.
Media monitoring. Earned mentions of your company and executives, reported by media tier, with identity checks.
Events calendar. Your owned, sponsored, and watched events, with pre-event, live, and post-event content triggers.
Internal signal. Recurring customer questions and deal patterns from your channels, abstracted hard. No names, no deals, nothing citable.
Community signal. What practitioners actually discuss on Reddit, Hacker News, and LinkedIn. Never cited; shapes timing and angle.
THE STRATEGIC LAYER
The system is only as smart as the humans behind it.
An engine can move fast and still move in the wrong direction. Judgment is what keeps it pointed right, ours and your team’s. We bring the strategy, the standards, and the read on your industry that no system can have on its own.
PILLARS
Every idea maps to one of your content pillars, with a “why now” from this cycle’s evidence.
PERSONAS
Ideas target the right buyer, and format and tone calibrate to who each piece is for.
VOICE
Titles and arguments follow your voice rules and terminology. Validated before delivery, not after.
COMPLIANCE
No unverified stats, no unapproved names, no off-limits claims. Guardrails built in, not applied after.
QUALITY CONTROL
Quality built into every step.
Quality is not one checkpoint at the end. The bar gets set once, every stage is checked against it, and the system audits itself against its own record.
Your sources are vetted and weighted, your voice documented, your competitors mapped, your archive remembered. What you approve teaches it. What you pass on teaches it more.
CITING SOMETHING YOU SHOULDN’T
A BLIND SPOT OR A WEEK OF NOISE
A WRONG OR STALE NUMBER UNDER YOUR NAME
NOISE DRESSED UP AS INTELLIGENCE
GENERIC CONTENT A RIVAL COULD PUBLISH
AN ERROR, A LEAK, OR AI SLOP GOING OUT
Every catch is logged. Every month it audits itself against that record, asking which gates fired, what got past them, and whether the same check keeps failing. When something falls short, the response fits the shortfall: flagged, blocked, or spaced. Nothing slips through unseen.
THE FULL OPERATION
Approved ideas don’t sit in a sheet. They become content.
Turn the dial all the way up and approved ideas move straight to draft, checked against your encoded brand, social, and content skills, the same playbooks the strategic layer runs on. LinkedIn formats write directly into your social calendar, pre-filled, and production takes it from there.
THE SYSTEM OF RECORD
It keeps the books while it works.
Every cycle builds institutional memory that content, sales, and strategy can all search. What used to take hours of manual scanning and filing now just happens.
THE COMPOUNDING PART
It gets smarter on a schedule.
A search tool starts from zero every time. This system remembers. Every week’s intelligence makes the next month’s ideas sharper.
What took hours of reading every week now waits for you, structured, on Monday morning.
THE ENGAGEMENT
Built once. Run your way.
Every engagement starts the same way: we build the system to your standards and test it for your business. Then you decide how it runs.
EVERY ENGAGEMENT
The build
Implementation and training.
We encode your sources, voice, competitors, and compliance rules, connect the system to the calendar and sheets your team already uses, and run it until you’ve seen real output. A live brief, real ideas, a finished draft. Your team is trained on it before anything goes on a schedule.
THEN CHOOSE
The system does the heavy lifting so the people can do their best work.