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Marketing and communications, mid‑transformation. Perspective, guides, and field notes from working marketers. Signed works only.
NOW ON VIEW · NO. 16 · THE SHIFT
PR is the new SEO: why earned media runs your AI visibility
For two decades, showing up meant ranking.
Read the workWhat's changing in marketing and communications: platforms, measurement, how buyers decide. Tracked because we have to, shared so you don't have to chase it.
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