Katie is known for understanding a business quickly, finding the story that sets it apart, and turning what she hears from every stakeholder into clear strategy leaders can act on. Over her career she has worked with organizations of every size and stage, from early startups to publicly traded companies and mission-driven nonprofits.
She built JXT as the company she always wanted to hire and the company she always wanted to work for. It runs on a collective model: each engagement is staffed with the specific people the work needs. Clients get senior people invested in the outcome, and marketers get a place worth being part of.
Having worked through every major shift in marketing, from digital and social to automation, data, and now AI, Katie’s approach to each is the same: learn it, then put it to work. At JXT, that means the JXT Signet, the firm’s framework for building AI into how the team operates while keeping strategy, judgment, and quality with people.
Katie earned her bachelor’s in public relations and marketing from Western Kentucky University and her master’s in integrated marketing communications from the University of South Carolina.
