THE FRAMING ROOM · EVERY FRAME IN THE HOUSE

See the work in every frame before it hangs.

Nothing leaves a studio unframed. Paste the headline, the dek, and the art once, and the framing room fits the work to every frame a stranger will actually meet it in — the search result, the LinkedIn card, the X card, the Slack unfurl, the text message, the inbox — with the cut marked wherever a frame trims it. What gets trimmed never gets read. Start by pasting an address — any page on the web; the room reads its card tags and fills the plaque — then edit anything and the wall refits as you type.

THE CLAUSE ON THE DOOR · THE ROOM MEASURES, IT DOES NOT GUESS. EVERY CUT SHOWN IS THE FRAME’S OWN.
01

Hang the work

OUR GALLERY FILLS RICHEST · ANY OTHER PAGE FILLS FROM ITS OWN CARD TAGS
THE PLAQUE · EVERY FIELD FEEDS EVERY FRAME

The fitting happens in your browser. Nothing you paste here is sent anywhere — the room has no back office.

02

Read the wall

0HEADLINE
0DEK
INK = FITS · AMBER = THAT FRAME TRIMS IT · RED = CUT IN MOST FRAMES
THE SEARCH RESULT · GOOGLE
JXT Collective
jxtcollective.com › gallery
THE INBOX · SUBJECT = HEADLINE, PREVIEW = DEK
THE DESK · GMAIL ON A MONITOR
JXT Collective 9:41 AM
THE POCKET · MAIL ON A PHONE
JXT Collective9:41 AM ›
THE FEED CARD · LINKEDIN
jxtcollective.com
THE TIMELINE CARD · X
From jxtcollective.com
THE UNFURL · SLACK
JXT Collective
THE TEXT MESSAGE · IMESSAGE
jxtcollective.com

The measurements are the house’s safe lines, counted in characters; the frames themselves cut by pixels, so a headline full of wide letters trims a touch sooner. Cut inside the line and no frame can take the sentence from you. When the work fits, take it to the Print Room to pull the proof.

FIG. 17 — THE FRAMING ROOM · THE WORK, FITTED BEFORE IT HANGS